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BizReport : Search Marketing : June 02, 2016


'Sharing economy' searches surge among Silver Surfer travelers

A new UK travel insights report reveals that 'sharing economy' searches have risen significantly in the last year, particularly among Silver Surfers.

by Helen Leggatt


The 'Bing Ads UK Travel Insights Report' reveals that search volume for the term "sharing economy" rose 70% YoY, more than searches for "hotels", "cottages", or "accommodation". Pioneers of the travel sharing economy are Uber and AirBnB and the practice of renting out one's assets, even it's space on the couch to rest a weary head or a ride in the car, is becoming more widely accepted.

However, it's not just among the young and digitally-savvy generations that the sharing economy is becoming popular. Bing's report shows that travelers over the age of 50 are also latching on to the concept. Among travelers age 50-64, 'sharing economy' searches grew a whopping 203% while among those age 65 and over the rise was 176%.

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Other findings from the Bing report include:

- Monday and Tuesday are peak days for travel searches;

- Women dominate holiday planning in all respects except car hire;

- 38% of all UK travel searches in 2015 were made on a mobile device.

Tags: report, search marketing, sharing economy, travel










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