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BizReport : Trends & Ideas : June 01, 2016


Consumers ready for biometric authentication methods

As consumers become increasingly concerned about their privacy and security, so their belief that biometric authentication is the way forward rises, according to new research from identity management firm Gigya.

by Helen Leggatt

Gigya's survey of 4,000 consumers from the US and UK found that more than half (52%) prefer alternative authentication methods to the workaday password. Most (80%) believe that biometric authentication is far more secure than traditional methods such as username and password combinations.

According to Patrick Salyer, CEO of Gigya, the end is nigh for password authentication methods. Biometrics, as well as benefiting consumers in terms of security, will also prove an advantage for brands, he says.

"Consumer-focused brands require modern customer identity management infrastructures that support newer, more secure authentication methods, such as biometrics. Businesses that are already using advanced authentication methods demonstrate increased customer registration and engagement while enjoying greater login convenience and security."

Millennials were shown to have little patience for setting up an online account with almost 40% saying they would abandon an online registration page if password requirements were too strict. However, Generation X and Baby Boomers were not much more tolerant, with 33% and 27% abandonment rates, respectively.

Despite growing up in a digital world, it is the younger generation of Millennials that are less likely to create secure passwords, found Gigya, with only a third (33%) creating secure passwords for all logins while the rest risk their security and privacy by using weak passwords such as their name, "password", or "1234". In contact, 42% of Generation X and even more Baby Boomers (53%) always create secure passwords.

Tags: authentication methods, privacy, security, trends










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