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BizReport : Advertising : June 07, 2016


Ad Roundup: Updates and a solution launch for online businesses

In today's advertising roundup, an update for customer calls, new tools for business presentations and an enhanced data solution.

by Kristina Knight

First, the new DialogTech update allows marketers to directly send customer call conversions into their AdWords account. This will give marketers nearly real-time call conversions, first touch attributions and will reduce call deduplications.

"Research from BIA/Kelsey shows that digital and mobile advertising are expected to drive 162 billion calls to businesses by 2019. It is a necessity for marketers to know which platforms generate the most calls in order to measure and optimize digital marketing performance," said Irv Shapiro CEO of DialogTech. "Our AdWords integration allows marketers to fully optimize search campaigns based on the conversions that they value most in near real time."

And, Data Dynamics has added software modules to its StorageX product; the new additions should make it simpler for marketers to collect, drill down and manage customer data.

"Line of business owners are demanding ways to seamlessly and intelligently manage their critical information assets from cradle to grave while taking advantage of the benefits and value of next-generation cloud infrastructures," said Cuong Le, vice president of marketing, Data Dynamics. "By integrating the StorageX policy engine into their enterprise applications organizations now have the power in their hands to manage their applications for data portability, business efficiencies and superior QoS that add to the bottom line."

Meanwhile, Prezi has launched Prezi for Business, a presentation toolset allowing for collaboration, HD presenting options and real time analysis for business presentations.

"Millennials constitute a huge part of our 75 Million user base, as they've moved into the professional world, they've brought their modern expectations and favorite tools with them," said Peter Arvai, CEO and co-founder of Prezi. "We designed Prezi Business for users like them; for those that want a more visual, collaborative, data-driven and -- most importantly -- conversational way to present."

Tags: advertising, advertising data, advertising tools, Data Dynamics, DialogTech, Prezi










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