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BizReport : Advertising archives : June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms.

by Kristina Knight

First, PebblePost has launched an ad server that connects digital and direct mail campaigns. The PebblePost Ad Server uses behavioral data and audience identifiers to personalize direct mailings to both prospects and existing list members.

"With our digital-to-direct mail Ad Server, we can apply the power of real-time intent data to the effectiveness of physical mail to deliver relevant and timely marketing with far better response and conversion rates than other marketing channels," said Lewis Gersh, founder and CEO of PebblePost. "Marketers can now target and optimize their campaigns with powerful core ad server features such as behavioral targeting, audience targeting, and intent-based inputs like keywords and browsing activity."

Tipalti and Paladin Software have partnered on a payment system. The new partnership will allow for content creator payments to be seamlessly paid across currencies, payment methods and countries.

"Our partnership with Tipalti advances our goal of improving workflow and increasing productivity for clients," said Paladin Co-Founder and CEO James Creech. "Payments automation is a primary focus for Paladin because preparing, delivering, and tracking payments quickly and accurately is mission critical for both networks and creators."

Meanwhile, Federated Media has partnered with Tidal Labs to increase their influencer network; the partnership should help to expand reach and targeting for Federated clients.

"We're creating intelligent content that scales. By leveraging an expanded network of influencers through Tidal Labs, brands and advertisers can get more access to custom content that resonates and drives connection and engagement at every stage of the content journey," said Jonathan Silverstein, SVP, Head of Digital Businesses, at Federated Media. "This partnership is the first of many exciting steps in our mission to grow the reach and scale of our content creator network."

Tags: advertising, advertising tools, advertising trends, Federated Media, mobile marketing, PebblePost, Tipalti

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