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BizReport : Advertising archives : June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets.

by Kristina Knight

First, Datonics has launched new data segments for B2B brands. The new segments will allow for the targeting of consumers according to their business title or job, which should increase the relevance factor for many ads.

"By honing in on attributes like specific professions, B2B marketers are better able to reach their desired audiences. For example, an ad campaign for a new software designed for schools can be served directly to educators and other decision makers in that specific industry," said Michael Benedek, CEO of Datonics. "We are excited to offer these new data segments to our partners---- further cementing Datonics as the leading one-stop-shop, independent online data marketplace."

Meanwhile, Madison Logic and Tapad have teamed up to give B2B brands the ability to target across channels and screens. The new partnership will help to put brands in touch with consumers on their preferred device.

"Screens are everywhere and so is the B2B buyer," said Vin Turk, SVP of Audience Development for Madison Logic. "This partnership allows marketers to harness the power of Madison Logic's intent data and combine it with Tapad's cross-device solutions to connect with the most-likely-to-convert prospects with hyper-relevant content wherever and whenever they're doing their research."

Tags: advertising, advertising tools, B2B, B2B advertising, Datonics, Madison Logic

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