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BizReport : June 24, 2016 Archive

June 24, 2016 Archive

Ecommerce | June 24, 2016

Consumer satisfaction with mobile commerce falling

Despite mobile becoming an increasingly important part of ecommerce, new research has found that consumer satisfaction with the mobile experience has fallen over the past two years. >>

Trends & Ideas | June 24, 2016

YouTube wants agencies to learn from their top creators

YouTube wants agencies to take a leaf out of its popular content creators' books and has put together a certification program to equip them with the relevant tools and knowledge. >>

Search Marketing | June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated. >>

Blogs & Content | June 24, 2016

Study: Video big influencer for some voters

Video could be the key to the 2016 Presidential Election in the US. That's the word from new Tremor Video and Cygnal data which indicates that two large demographic groups are disproportionately impacted and influenced by video content. >>



Advertising | June 24, 2016

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. >>

Advertising | June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. >>