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BizReport : June 21, 2016 Archive

June 21, 2016 Archive

Advertising | June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. >>

Law & Regulation | June 21, 2016

UK marketers unsure about impact of Brexit

Unsure as to how the impending EU referendum will impact the business you work for? You are not alone, according to a recent survey conducted by the Chartered Institute of Marketing. >>

Mobile Marketing | June 21, 2016

Criteo study reveals the rise of 'copycart' shopping among UK consumers

A new study reveals the UK is a nation of mobile shoppers driven by social media and social connections as well as convenience and emotional ties to a brand. >>

Social Marketing | June 21, 2016

People quicker to share, than read, news discovered on Twitter

New data from the French National Institute (Inria) and Columbia University suggests that the industry standard for popularity on social media needs to be rethought. >>



Advertising | June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. >>

Ecommerce | June 21, 2016

How consumer spending increase could impact future sales

With consumer spending showing it's strongest growth in several years in May, many merchants are hoping to see that translate into increase back to school and even holiday spending. One expert offers his advice. >>