RSS feed Get our RSS feed

News by Topic




BizReport : June 20, 2016 Archive

June 20, 2016 Archive

Advertising | June 20, 2016

Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know - how is their social media marketing performing in the real world? A new partnership between Oracle Data Cloud and Snapchat is set to answer just that. >>

Trends & Ideas | June 20, 2016

Consumers increasingly interested in AI, virtual reality to improve brand engagement

Consumers are interested in new virtual and artificial intelligence technologies and how they can enhance their relationships with brands and improve customer service. >>

Research | June 20, 2016

Expert: Increase in spending positive

In May, the US Commerce Department released new spending numbers indicating an increase in spending. While the increase (1% MoM) isn't huge, it is the strongest increase in nearly six years, and according to one expert, a positive sign for merchants. >>

Ecommerce | June 20, 2016

Study IDs types of Millennial shoppers

Boomers may have more expendable cash, but Millennials are quickly becoming a consumer force to be reckoned with, and have many merchants asking what, exactly, these shoppers want. One new report dives in to what Millennials want. >>



Ecommerce | June 20, 2016

UPS: Ecomm accounts for half 'avid' shoppers spending

For the first time, more than half of shopper purchases surveyed for the UPS Pulse of the Online Shopper report were made online; that is a 2% increase from the 2015 study, and an indicator that ecommerce remains strong for shoppers. >>

Advertising | June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. >>