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BizReport : June 17, 2016 Archive

June 17, 2016 Archive

Blogs & Content | June 17, 2016

Top 4 tips for a strong video strategy

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy. >>

Mobile Marketing | June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to nearly $30b by 2020. That would be a CAGR of nearly 25%. >>

Loyalty Marketing | June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. >>