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BizReport : June 6, 2016 Archive

June 6, 2016 Archive

Advertising | June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. >>

Advertising | June 06, 2016

Forecast: Local ad revs to push $170b by 2020

Look for steady growth in the local ad segment. That's the takeaway from BIA/Kelsey's new Local Advertising Forecast 2016. Researchers suggest that local ad revenues will continue at a nearly 5% CAGR over the next four years. >>

Advertising | June 06, 2016

Expert: Audio ads aren't dead

While experts agree that the readership of newspapers and the listenership of terrestrial radio stations have changed over the past decade, they also agree that the mediums are far from dead. Advertisers merely need to adjust their approach. One expert explains why radio should be part of brands' playlist. >>

Mobile Marketing | June 06, 2016

App users spend more on in-app purchases than upfront payment

Once an app has proved it value, consumers will find it easier to spend on in-app transactions, and spend more on those transactions than on upfront app payments, reveals a new survey. >>