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BizReport : June 3, 2016 Archive

June 3, 2016 Archive

Social Marketing | June 03, 2016

Social media 'Likes' as rewarding as chocolate among teens

A large number of 'Likes' is as rewarding as winning money or eating chocolate to a teenager, according to new study from the University of California, Los Angeles. >>

Trends & Ideas | June 03, 2016

Survey reveals real opportunity in developing games for the over-50s

Games developers need to address the very real opportunity of developing games for the over-50s demographic, according to the results of a survey conducted by GfK on behalf of the ESA and AARP. >>

Ecommerce | June 03, 2016

Study shows slowdown in response time of global retail homepages

Over the past year, the global average homepage response time has risen as retailers stuff them with more images and third-party plug-ins. >>

Social Marketing | June 03, 2016

Experts: How to better use Instagram and LinkedIn for business

A recent report found that consumers are engaging more with B2B brands through Instagram thank through the business-focused LinkedIn. So, does this mean brands should abandon one for the other? Not necessarily, says one expert. >>



Advertising | June 03, 2016

How radio blocks ad blocking

Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an ad-blocking world, radio could be advertisers' answer. >>

Research | June 03, 2016

Survey: Workers don't want to be robots

As more people work from telecommute or work a split schedule, their work lives and personal lives are blending - and they want that blending to be comfortable. That's why, according to one new report, most employees want to work for a company they feel cares about them (93%). >>