BizReport : June 2, 2016 Archive

June 2, 2016 Archive

Advertising | June 02, 2016

Ad Roundup: B2B solutions launched

In today's advertising roundup, new data segments and a new partnership that should help B2B marketers better reach their intended targets. >>

Social Marketing | June 02, 2016

Expert: Why differences between socnets matter

Recently, a report made round citing the difference B2B brands were finding between social networks LinkedIn and Instagram - primarily, that Instagram was a better engager than the business-minded social network. One expert weighs in on the importance, for brands, to know their social network. >>

Search Marketing | June 02, 2016

'Sharing economy' searches surge among Silver Surfer travelers

A new UK travel insights report reveals that 'sharing economy' searches have risen significantly in the last year, particularly among Silver Surfers. >>

Ecommerce | June 02, 2016

Expert: Brands must stay ahead of fraudsters

Understanding the digital DNA of users and their unique online footprint can knit together trusted digital identities that fraudsters can't fake. This is one of the biggest challenges facing merchants. >>

Mobile Marketing | June 02, 2016

UK: Women spend half their Internet time on a smartphone

Women spend more of their Internet time on smartphones than men, according to a new study released by UKOM based on comScore data. >>

Ecommerce | June 02, 2016

Back-to-school shoppers turn to social during discovery process

Digital plays a leading role in the discovery process of back-to-school shoppers and Pinterest is becoming one of the leading online destinations. >>