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BizReport : Ecommerce archives : May 16, 2016

Study: Women spent more than men for Mother's Day

Turns out moms (and daughters) spent more on Mother's Day than men did. That's the word from NetElixir. The search marketing hub took at look at spending leading up to the holiday.

by Kristina Knight

A few mom's may have picked out their own gifts this year. According to new data out from NetElixir, women outspent men during the three weeks leading up to Mother's Day by nearly 20%. Researchers found that overall the spend for the weeks leading up to the holiday were 13% higher than in 2015.

"Our data provides great insights for all types of retailers, big and small, looking to stand out during major shopping events like Mother's Day," said Udayan Bose, CEO of NetElixir. "This is especially true for some of the key findings, which are repeating themselves every time we analyze an event such as Mother's Day. Trends like increasing spend on mobile, paid search ads leading to last click attribution and women outspending men. We expect these trends to continue throughout 2016 and likely for years to come."

Other interesting findings from the report include:

• Paid search accounted for almost 40% of 'last click' revenue
• The top search queries included 'Mother's Day Ideas' and 'Mother's Day Gifts'
• Mobile spending increased 52% leading up to Mother's Day
• The top demographic for spending was 35-44 year olds

Tags: ecommerce, ecommerce trends, m:commerce, mobile commerce, Mother's Day, NetElixir

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