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BizReport : Trends & Ideas archives : May 12, 2016


Increase in eSport awareness boosts audience expectations

The rise in awareness of eSports has meant audience growth has exceeded all expectations, according to Newzoo's latest quarterly update.

by Helen Leggatt

Newzoo's latest quarterly update of its Global eSports Market Report reveals that the number of consumers globally that are aware of eSports will exceed one billion this year. That's up 36% compared to last year. Across the 16 countries analysed by Newzoo, the average awareness of eSports among gamers rose from 53.7% last year to 65.7% this year.

esport map.png

"Explosive growth in coverage from global and local media, an intensified effort from game publishers, as well as the launch of an abundance of new leagues and events have accelerated the global exposure of esports beyond initial expectations. ," says Newzoo. "This jump in awareness in these key regions has, for a large part, also translated into higher audience numbers for both Occasional Viewers and Esports Enthusiasts."

More and more publishers have also started to push their franchises as eSports titles. They have seen the possibilities that eSports gives to engage a player base and community outside of the game. eSports events are also being used more and more as a pre-launch marketing tool, giving players the tools (e.g. custom matchmaking, spectator modes, etc.) to develop community leagues themselves.






Tags: eSports, gaming, marketing, trends








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