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BizReport : Email Marketing : May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members.

by Kristina Knight

First, Evergage has launched the Evergage for Email solution. The new offering uses Evergag'es leading real-time personalization platform to help brands better personalize email offerings.

"Over the last year, we have heard a number of our customers say they need to be able to extend the real-time personalization they're doing with Evergage on their websites and mobile apps into email," said Karl Wirth, Evergage CEO and co-founder. "The personalization happens at the moment a visitor opens his email. Marketers create and send their emails the same way they always have, but now, with the addition of Evergage for Email, they simply insert HTML from Evergage into the email template, and when the recipient opens his email, content relevant to his individual profile dictates what content he sees, which products are recommended, and what offers he receives."

Meanwhile, Criteo has launched Dynamic Email. The new solution is powered by Universal Match technology, giving marketers the ability to deeply target emails based on behaviors such as past purchases and browsing history.

"We believe that relevant, timely communications drive performance, engagement, and ultimately, conversions for our clients, said Michael Steckler, EVP and General Manager, Email at Criteo. "We've seen extraordinary success from Criteo Dynamic Retargeting on desktop and mobile display, and we expect to see similar results from recommendations on our Dynamic Email product."

Image via Shutterstock

Tags: Criteo, email content, email marketing, email targeting, email tools, email trends, Evergage

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