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BizReport : Advertising : May 04, 2016

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content.

by Helen Leggatt

Just as Google has been proactive in detecting hacked websites, so Bing has been moving to prevent hackers and scammers and those with malicious intent infecting their ads.

Bing has released figures that show they rejected an estimated 250 million ads in 2015, blocked 50,000 sites and banned 150,000 ads from being served. Furthermore, more than 3 million pages and 30 million ads were blocked for spam and misleading content.


Cracking down on those selling counterfeit goods and promoting fraudulent tech support scams was also a focus for Bing in 2015. More than 7,000 advertisers and 700,000 ads were blocked for selling counterfeit goods and more than 15 million ads and 25,000 sites were blocked for third-party tech support scams.

"We initiated stricter checks on advertising that offers toll free numbers to fix computer problems - many users searching for computer solutions are not tech savvy which makes them extra susceptible to misleading and dangerous ads," advises Bing in its blog post.

Other areas identified by Bing that were in direct violation of the policies included those promoting unrealistic weight loss claims, quick money-making schemes and work from home jobs, and questionable deals on luxury items.

Tags: advertising, search advertising, search marketing

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