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BizReport : Advertising archives : May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup.

by Kristina Knight

First, Telmar is launching an audience targeting toolset called Audience Effects. The new offering recommends audience segments as well as ad placement options, both online and offline, to help brands optimize each ad dollar.

"We're closing the gap between media strategy and audience buying and giving marketers a more powerful basis for reaching brand consumers," said Corey Panno, Global President of Telmar. "Now planners can pinpoint ideal growth audiences across all media and reach them with the greatest impact. By giving marketers a single resource for strategic delivery in media, Telmar Audience Effects enables fast planning and process improvement for a real-time world."

Also, Kount has announced integrations with MasterCard, BlueSnap and Ethoca. These integrations will give merchants additional options for payments, fraud detection and prevention, as well as access to rich shopper data.

And Campaign Monitor has launched an email solution geared to publishers. The new solution should help publishers better engage readers and list members.

"Publishers have unique email marketing needs because their audience has expectations for email content, length and frequency that differs from other industries," said Kraig Swensrud, CMO, Campaign Monitor. "With more than 10,000 customers in the publishing industry, we have prescribed the best practices and simple do-it-yourself technology to help publishers deliver messages that resonate with their audience."

Finally, Integral Ad Science has partnered with Mediaocean to give marketers better insight into their customers. Through the partnership, Mediaocean will integrate Integral's viewability data, simplifying how media buyers plan and report ad campaigns.

"This integration makes it easier for all of our partners on the buy and sell-side to transact using our discrepancy-free viewability data, and allows brands to rest assured the right audiences are seeing their ads," said Scott Knoll, CEO, Integral Ad Science. "We are excited to partner with Mediaocean to make our data available to all Prisma users, enabling our industry to transact on a currency of viewable, fraud-free media."

Tags: advertising, Campaign Monitor, ecommerce, email marketing, Integral Ad Science, Kount, Telmar

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