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BizReport : Advertising : May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control.

by Kristina Knight

First, Return Path has launched domain based email certification; the new tool should help legitimate email marketers stay out of users junk and spam folders. The certification process will help to optimize email visibility.

"Email filtering is constantly evolving. With the adoption of IPv6, the number of IP addresses has grown exponentially, making IP reputation much more difficult to monitor. So mailbox providers are placing increased importance on domain-based authentication for their filtering decisions," said Matt Blumberg, Return Path's CEO. "Now more than ever, it's critical for senders to maintain a spotless domain reputation. Going through the certification process is a sure-fire way to expose any possible domain reputation issues."

Meanwhile, AU10TIX has launched a new tool that should help to lower online identification fraud. The AU10TIX BOS platform can authenticate customer documents, like passports or driver licenses, within 10 seconds.

"Companies are coming to understand that not all automation is full and not all authentication checks go beyond data integrity," said Ofer Friedman, VP Marketing at AU10TIX. "Our products drastically reduce identifying document-based fraud, slash the costs associated with client processing, and enable effective regulatory compliance, all while making the sales and support operations speedier and considerably more efficient."

And Cedato has launched a private video marketplace called CedatoX. The platform has been running in beta, and according to company data their first clients saw revenue increases of up to 10%. CedatoX is set up to improve supply/demand transactions for direct video ads.

"We are excited to release the CedatoX marketplace, which is an important development and will help our customers advance their businesses," said Cedato founder and CEO Ron Dick. "This is an important step that marks our fast growth as an operating system and infrastructure company for video."

Tags: advertising, advertising tools, AU10TIX, Cedato, ecommerce, Return Path

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