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BizReport : Ecommerce archives : May 26, 2016


Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration.

by Kristina Knight

First, 33Across has launched in-feed video ad units. The new video units will give publishers the ability to use autoplay in-feed videos to monetize mobile traffic.

"According to Cisco, more than 75 percent of global mobile traffic will be video content1 by 2020(1). As the demand for video grows and mobile device usage continues to outpace desktop and tablets, publishers will be challenged to deliver and monetize mobile content," said Eric Wheeler, CEO, 33Across. "We are committed to addressing those challenges and elevating industry ad quality with flexible, cross device ad placements that in view, fully engage the user and reflect the interests of today's publishers and buyers."

And YouAppi has updated their Matching Algorithm that will give marketers stronger insights into consumer behaviors on mobile. The updates should make it simpler to serve the right app ads to the right consumers at the right time.

"By updating our Matching Algorithm, YouAppi is now able to match the right prospective app user, based on our 1.5 billion mobile app profiles, with the right apps faster and with greater accuracy," said Eyal Hilzenrat, YouAppi's VP Products & Partnerships.

Meanwhile, 3Scale has integrated Adyen Payments, giving brands on their platform more payment and monetization options. The addition of Adyen Payments will give retailers and marketers the ability to monetize API transactions as well as offer addition payment options to businesses.

"This integration makes 3scale even more attractive to API providers already using Adyen, as well as API providers looking for a payment platform to handle high transaction volumes across the globe," said Steve Willmott, CEO of 3scale. "At 3scale, we know that accepting and managing payments can be complicated for large organizations that do business internationally. Adyen delivers a frictionless payment platform for global businesses to deal with online, mobile and in-store transactions painlessly."






Tags: 33Across, 3Scale, ecommerce, ecommerce tools, mobile marketing, video advertising, YouAppi








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