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BizReport : May 25, 2016 Archive

May 25, 2016 Archive

Social Marketing | May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional media ad runs, small businesses are keying in to social. >>

Mobile Marketing | May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping consumers from engaging with apps over a long period of time. >>

Advertising | May 25, 2016

Brands: Why you should prep for cyber attacks

Cyber attacks continue to strike hard at small businesses around the world, and while no business is 100% immune to these attacks, there are steps to take for protection. One expert expains. >>