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BizReport : May 19, 2016 Archive

May 19, 2016 Archive

Advertising | May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what consumers call 'the creep factor'. >>

Ecommerce | May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the key to success. >>

Advertising | May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. >>