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BizReport : May 17, 2016 Archive

May 17, 2016 Archive

Ecommerce | May 17, 2016

Study: Consumer services missing at work

Turns out, many of us are leaving our favorite experiences at home. That's the takeaway from new ServiceNow data, which indicates that the consumer services we want in our personal lives are not available at work. >>

Advertising | May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. >>

Mobile Marketing | May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage. >>

Trends & Ideas | May 17, 2016

eSports now has its own governing body

We have covered eSports over the last few weeks and how it is growing into a major source of entertainment and competition for gaming fans the world over. News this week is that a World eSports Association has now been created. >>



Social Marketing | May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. >>

Ecommerce | May 17, 2016

Cart abandonment rates falling, but still remain high

A new report has shown a decline in cart abandonment rates across several markets thanks to greater customer insights and web personalization. However, the rates remain high and a challenge to online retailers. >>