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BizReport : May 10, 2016 Archive

May 10, 2016 Archive

Advertising | May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. >>

Ecommerce | May 10, 2016

Study: Brands investing in the journey

The customer journey has become a buzz phrase for marketers both online and offline, and one new report indicates the customer journey is beginning to take up more marketing dollars. >>

Mobile Marketing | May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy. >>

Trends & Ideas | May 10, 2016

UK: Two-thirds of large companies hit by cyber attacks in last year

New data from the British government reveals that businesses in the country are not as secure as they could be against data breaches and cyber attacks. >>



Advertising | May 10, 2016

Ad blockers more likely than average to pay for content

Adblockers may be the bane of publishers online, but they are not averse to coughing up for content they want to watch, read, or hear, according to new figures released by GlobalWebIndex. >>

Mobile Marketing | May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. >>