May 9, 2016 Archive

Advertising | May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. >>

Blogs & Content | May 09, 2016

Consumers more engaged with branded content on smartphones

A new report from tech platform provider Polar reveals that consumers are spending more time engaging with branded content on their smartphones that on desktops or tablets. >>

Advertising | May 09, 2016

Expert: How to protect your business from malvertising attacks

Malvertising attacks have been a problem - for brands and consumers - for years, and the threats continue to become more sophisticated. One expert explains how brands can better protect themselves. >>

Social Marketing | May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. >>

Social Marketing | May 09, 2016

Quintly: Facebook Reactions use underwhelming

Facebook users finally got some alternatives to the bland "Like" button earlier this year. However, new research shows that, despite the new choices on offer, most are sticking with the old 'thumbs up'. >>

Advertising | May 09, 2016

Social is not the place to target younger generations

Brands may want to reconsider targeting younger generations in their social media feeds, according to new research released by customer experience firm Lithium Technologies. >>

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