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BizReport : Advertising archives : April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options.

by Kristina Knight

"The new deals with our sell- and buy-side partners enable us to create scale with both breadth and depth of inventory in local markets, while also providing the highest programmatic demand to our broadcast clients," said Shereta Williams, President of Videa. "We are excited to expand our automated sales solution and make it easier to buy local audiences at scale."

The deals Videa inked were with 4C, Raycom, E.W. Scripps, TubeMogul, The Trade Desk and VideoAmp.

"This partnership and integration with Videa bolsters the amount of linear TV inventory available to our clients and will help us build on the progress we've made in automating brand advertising across screens," said Keith Eadie, Chief Marketing and Strategy Officer, TubeMogul.

Videa's platform is a leading platform for advertisers interested in programmatic TV buys; advertisers using their supply side platform gain direct access to broadcasters' ad inventory. The platform can also work with demand side platforms and traffic systems.

Tags: advertising, programmatic advertising, programmatic tv ads, tv advertising, Videa

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