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BizReport : Email Marketing : April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email.

by Kristina Knight

The grandfather of all online ad methods continues to grow. According to new data from Samanage about 20% of working consumers get 100 or more emails daily; researchers also found that 20% of working consumers feel 'overwhelmed/frustrated' about checking work emails after business hours. More than one-third of employees (35%) check work email at least one hour each day outside of working hours.

"Work email is disrupting the personal lives of U.S. employees, causing workers unwanted stress and anxiety," said Cord Silverstein, vice president of Marketing at Samanage. "Organizations should take this as a wakeup call that they need to be smarter about assisting employees in the management of corporate communications to avoid overload and prevent employee turnover."

Other interesting findings from the Email Overload Survey include:

• 19% of employees say they wake up to check email 'often'
• 24% check email during dinner
• 39% do not use filters or other settings to control after-hours work emails
• Workers say they check email after hours to 'stay organized' or 'feel connected' to work

Those who are using filters or settings to weed out after hours emails set auto-replies for messages received after business hours or let co-workers know they should flag messages sent so that they'll be seen.

Tags: email content, email marketing, email overload, email trends, Samanage

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