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BizReport : Advertising archives : April 05, 2016

Reports: Baseball vs. Basketball - which has more pull?

Which sports fans have more engagement with their games of choice? Two new studies break fans down.

by Kristina Knight

First, a new infographic out from PushSpring ranks consumers based on their affinity for basketball versus baseball. Among the more interesting findings: Women and iOS users land firmly on the Final Four Fan side while men are more likely to stick with baseball. As far as devices go, iOS users are more likely to engage with basketball's Final Four and with baseball than Android users.

As for where baseball fans live, Los Angeleans are more likely to be baseball fans while New Yorkers are more likely to live for basketball. And, while we're talking about which sport is better, basketball fans are more likely to also be baseball fans than the reverse.

Meanwhile, sticking totally with baseball for a minute, did you know the most loyal of baseball fans are likely to be in St. Louis (Cardinals), Los Angeles (Dodgers) and San Francisco (Giants) while the least loyal fans are most likely in Seattle, Colorado and Arizona.

"Yogi Berra said, 'If the fans don't want to come out to the ballpark, no one can stop them,'" said Robert Passikoff, founder and president of Brand Keys, Inc. "Teams may not be able to manage that, but they can manage fan loyalty. Our survey was designed to help the managers of sports teams identify precise fan loyalty rankings in their home and national markets and provide metrics that correlate very highly with TV viewership and the purchase of licensed merchandise."

According to Brand Keys, fan bonding and brand authenticity are leading loyalty factors, along with franchise tradition/history.

Image via Shutterstock

Tags: baseball ad trends, basketball ad trends, Brand Keys, PushSpring, sports advertising

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