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BizReport : Advertising archives : April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't require international travel this year.

by Kristina Knight

US destinations including Disney World, New York and Las Vegas may see an increase in tourists this summer as more Americans look at vacationing close to home. According to the report international terror attacks are leading more vacationers toward local destinations.

"In the earliest days of Summer travel planning, expect mobile devices to be generating an larger share of activity," says John Fetto, senior analyst research and marketing at Connexity. "That's because mobile devices, especially smartphones, are a key tool for travelers during the early stages of planning a trip. Mobile is also an important channel used to find things to do once a traveler has arrived at their destination."

Of those who say they'll still travel internationally, the Caribbean and Mexico are two of the hottest destination regions. We can expect nearly half (41%) of travel site visits to happen via mobile

As to the mobile effect, it isn't only in travel. Connexity's Bizrate Insights has released data that indicates, while one-quarter of shoppers never use mobiles to shop, the overall increase in mobile shopping is steadily trending upward. Researchers also found that more than 20% of shoppers are using mobile devices in-store to find products or make purchases and 63% check product availability before going into a store.

Tags: BizRate Insights, Connexity, Hitwise, mobile content, mobile marketing, travel marketing, travel trends

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