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BizReport : Mobile Marketing : April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers.

by Kristina Knight

First, Thanx has launched Branded Apps for both restaurant and retail clients. The mobile is both a customer loyalty offering as well as a complete mobile-based suite of tools aimed at helping brands keep, re-engage and retain customers. According to company information Branded Apps has shown a 49% success rate at re-engaging 'churned' customers and shows between 25% and 54% increase in visit frequency.

"Now we are offering a fully branded mobile application on iOS, Android and mobile Web," said Zach Goldstein, Founder and CEO, Thanx. "Some of the most discerning enterprise brands have wanted to engage their customers on mobile for a long time. But they weren't prepared to settle for a poor quality product, or force consumers through a loyalty experience than would be a hassle...Our apps are developed entirely in-house by our elite San Francisco-located engineering team and the Thanx loyalty experience is just as effortless for consumers as always."

Meanwhile, Yellow Pages has acquired JUICE Mobile; through the acquisition, Yellow Pages is expected to integrate Mediative into JUICE's product suite, offering businesses access to performance as well as programmatic ad solutions.

"The acquisition of JUICE Mobile positions Yellow Pages as a leader in national advertising, significantly expanding our reach of brands and media publishers and providing us with the technologies required to fulfill mobile advertising on their behalf," said Julien Billot, President and Chief Executive Officer of Yellow Pages Limited. "New forms of mobile advertising need to also be readily available to small and medium-sized businesses at the local level. By leveraging JUICE Mobile's technologies, platforms and audiences, Yellow Pages will equip Canadian SMEs with mobile programmatic solutions that are designed with their specific needs in mind and help them compete in the evolving digital marketplace."

Image via Shutterstock

Tags: appvertising, JUICE Mobile, mobile ad tools, mobile apps, mobile marketing, Thanx, Yellow Pages

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