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BizReport : Trends & Ideas archives : April 05, 2016


Consumers happier with wearable devices than with associated apps

As a new owner of a Fitbit Blaze a new report from Argus Insights caught my eye. They have found that consumers are much happier with their wearable devices than they are with the apps associated with them.

by Helen Leggatt

In their analysis of more than 136,000 consumer reviews of wearable devices, Argus Insights found that users are far happier with their devices than the associated apps that interpret the collected data.

delight.pngThe major areas of consumer discontent include trouble syncing data, apps crashing and frustration with installation. The report also shows that consumers are happiest with the fitness, calorie/food tracker and heart rate monitoring information available from wearable apps.

According to John Feland, CEO of Argus Insights, unless apps are improved and are able to interpret collected data to "inspire action and promote change", the hardware will end up in the sock drawer.

A recent report by mobile analytics firm 7Park Data shows that Fitbit continues to enjoy the majority of engagement among wearable fitness devices with 72.68% of usage time as well as maintaining its user engagement after the usual post-holiday season fitness period.

A. Aleksandravicius / Shutterstock.com






Image via Shutterstock

Tags: apps, fitness tracker, wearable trends








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