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BizReport : Advertising archives : April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data.

by Kristina Knight

First, InfoGroup is launching its InfoGroup Audience Solutions; the new platform is in partnership with Lotame. The release will give brands a single view of customers across both online and offline spaces.

"We chose Lotame to power Infogroup Audience Solutions due to their cutting-edge technology, world-class strategy, client services and tailored training for audience segment building, enabling Infogroup to maximize our data assets even further for our customers," said Mike Iaccarino, Chairman and CEO of Infogroup. "Infogroup will create niche business and consumer datasets exclusively available via Lotame, such as our ExecuReach dataset, which recognizes almost 30 million business executives at both the office and at home for enhanced targeting."

And PushSpring has partnered with MediaMath; the partnership will put PushSpring's proprietary mobile app data on MediaMath's DSPs.

"MediaMath has one of the strongest data and cross-channel activation platforms in the market with a reputation for superior access across virtually all addressable digital channels and devices. Our partnership provides MediaMath's customers with greater access to PushSpring's mobile data assets," says Tyler Davidson, PushSpring's co-founder and Chief Revenue Officer. "PushSpring has become a trusted source of mobile originated data, at scale, across the industry. This partnership not only enhances MediaMath's data offerings, but also provides PushSpring users with the ability to activate audiences with speed across an increasing number of channels."

Meanwhile, LiveRamp has expanded their data onboarding services for brands in the UK and France, giving them the ability to use both first and third party offline data in their campaigns.

"Our expansion into Europe represents a significant step toward our vision for powering a world where all marketing is relevant," said Travis May, president and general manager, LiveRamp. "Marketers are faced with overwhelming complexity created by an explosion of data, devices, and applications. Data onboarding simplifies omni-channel engagement and dramatically reduces waste by enabling everything in the marketing stack to work together."

Tags: advertising, advertising data, advertising tools, advertising trends, InfoGroup, LiveRamp, PushSpring

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