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BizReport : Advertising : April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration.

by Kristina Knight

Avention has released the OneSource ABM solution; the new tool offers data and insights for brands so they can better personalize their targeting.

"Almost two-thirds of the marketers responding to our survey report not having access to a single source of truth for customer data. This obviously impedes starting an ABM program and running it to successful conclusion," said Steve Pogorzelski, CEO of Avention. "To make data a strategic revenue and growth enabler within the enterprise, Avention's OneSource ABM solution combines three key elements: consolidation and visualization of in-house customer data for sophisticated segmentation; deep account and contact insights, including predictive indicators; and CRM and MAP ecosystem connectivity."

And ReadyTalk has extended the FoxDen collaboration platform. Through the extension users can set up in-person meeting rooms as well as HD video conferencing via mobile devices. It is the first platform to use beacons as a starting point for collaboration.

"Just as we streamlined on-the-go video collaboration with FoxDen software, we're now making meeting rooms more suited for actually accomplishing work with this generation of FoxDen," said David Chao, chief strategy officer, ReadyTalk. "Regardless of where they take place, meetings should be ridiculously easy and frustration-free to get off the ground."

Tags: advertising, advertising tools, Avention, mobile advertising, ReadyTalk

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