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BizReport : Advertising archives : April 13, 2016

Ad Roundup: Location, data key to platforms

In today's advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI.

by Kristina Knight

First, Altify has launched Altify Max, a platform set up to increase brands' understanding of their data. Through the platform brands can create real-time recommendations that will help salespeople know how to approach leads.

"Altify's ongoing mission is to help salespeople provide more value for their customers and become true business partners," said Donal Daly, CEO of Altify. "We have always embedded knowledge, insight and context into the applications on the Altify Platform, but what makes Altify Max so exciting is that we have poured a lot more knowledge into the system, added contextual notifications and given our customers the capability to add their own knowledge and insights. This is really augmented intelligence for everyone who uses Salesforce. It is the perfect platform to enable companies to take their sales organizations to a higher level of performance and professionalism."

And PlaceIQ has been asked to join the Network Advertising Initiative; they are the first localized advertising platform to become a member of the organization which promotes consumer privacy and trust.

"Nearly six years ago, we pioneered the use of location data to help brands understand and engage with consumers," said Duncan McCall, CEO and co-founder of PlaceIQ. "Since then, we have considered it an imperative to maintain the trust of our marketing clients, as well as the average consumer, by ensuring we employ a 'privacy by design' philosophy. We feel NAI's acceptance of ">PlaceIQ as the first member company founded with location technology in mind underscores the long-term commitment we have demonstrated to creating sophisticated technology, without sacrificing consumer privacy. We look forward to helping them ensure the location marketing industry is held to the same standards."

Tags: advertising, advertising tools, Altify, location based advertising, PlaceIQ

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