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BizReport : Ecommerce archives : April 13, 2016

44% of top international retailers fail to offer iPhone app

Consumers are increasingly using mobile and apps to browse retailers and make purchases, yet according to research from Episerver, nearly half of top international retailers still do not offer an iPhone app.

by Helen Leggatt

Research by Episerver across eleven markets including Australia, the UK, US and countries in Europe which benchmarked 100 leading retailers has revealed that 44% do not offer an iPhone app and 46% do not provide an iPad-compatible app.

On Android things are even worse with 62% of retailers relying on mobile-compatible websites rather than Android-specific apps.

David Bowen, Director of Product Management at Episerver, was surprised to find so many top international retailers were failing to take the mobile-first approach. The UK was found to provide the best mobile shopping experience.

"While mobile and responsive web design should be a retailer's first priority given that web is more often a consumer's first port of call, mobile apps are playing an increasingly dominant role in the customer journey," said Bowen. "Mobile apps must factor in any online retailer's strategy, enabling them to keep their business at the forefront of the customer's mind and ensure products are never more than a click, tap or swipe away."

Tags: app, iPhone, mobile, retail

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