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BizReport : April 29, 2016 Archive

April 29, 2016 Archive

Social Marketing | April 29, 2016

Snapchat beats Facebook for daily video views

Snapchat is one of the fastest growing social media platforms today, and new figures reveal that video views on the platform outstrip those on Facebook. >>

Loyalty Marketing | April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. >>

Blogs & Content | April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters. >>

Mobile Marketing | April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands outside the US. >>



Email Marketing | April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. >>