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BizReport : April 28, 2016 Archive

April 28, 2016 Archive

Advertising | April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. >>

Social Marketing | April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of the few software solutions for marketers to successfully manage paid media campaigns across all the major social media platforms. >>

Advertising | April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. >>

Trends & Ideas | April 28, 2016

Data breaches take seconds, detection far longer

New research from Verizon reveals that the time between data being compromised and that breach being discovered is increasing. >>

Trends & Ideas | April 28, 2016

Brits' visions of the future include microchipped workers and dating robots

Today we are chatting to bots on Facebook, but in 20 years time we could be dating a robot and a quarter of young people are up for that, according to a new survey. >>

Social Marketing | April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. >>