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BizReport : April 27, 2016 Archive

April 27, 2016 Archive

Advertising | April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. >>

Advertising | April 27, 2016

Study: Predictive analytics key for growth

For B2B brands, it isn't enough to measure what has happened in the past, marketers need to be able to better predict future growth and revenue numbers. That is the takeaway from new Radius research, which finds that when predictive analytics are used B2Bers meet campaigns objectives 55% of the time. >>

Trends & Ideas | April 27, 2016

Brits prefer to complain from behind a computer, mobile screen

The British "stiff upper lip" might mean self-restraint in public displays of emotion, but once they are safely behind a computer screen the Brits really let loose, according to new research from online review platform Trustpilot. >>

Research | April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. >>



Advertising | April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. >>

Ecommerce | April 27, 2016

89% of consumers want to engage with virtual assistants

Just days after Facebook announced its new branded chat bots, research from Nuance reveals that the vast majority of people want to chat to the AI-driven virtual assistants. >>