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BizReport : April 26, 2016 Archive

April 26, 2016 Archive

Research | April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. >>

Advertising | April 26, 2016

3 trends for brands to do more with marketing automation

Marketing automation can be a huge help to brands, but it isn't the immediate cure-all for advertising problems. One expert offers three ways businesses can do more and do better with marketing automation. >>

Advertising | April 26, 2016

Survey: Ad network payment issues problematic for publishers

For the most part, when we think about payment issues, we're thinking of issues between the consumer and the retailer or service. But one new survey indicates payment issues are driving a wedge between publishers and their ad networks. >>

Trends & Ideas | April 26, 2016

Brits believe cash will be a thing of the past in five years

Cash will soon become relegated to the annals of history in the UK, according to new research from media agency Starcom.. >>



Trends & Ideas | April 26, 2016

UK: Growing digital divide harming economic growth

The UK may take top place internationally for ecommerce, and in the top five for technology availability, but a new joint report from the Confederation of British Industry (CBI) and IBM reveals a growing digital divide that is hurting the country's economic growth. >>

Ecommerce | April 26, 2016

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer's product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new research from Shotfarm. >>