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BizReport : April 25, 2016 Archive

April 25, 2016 Archive

Advertising | April 25, 2016

Radio rules for commuters

Turns out, radio remains relevant. According to new research out from Edison Research most commuters (90%) listen to terrestrial (AM/FM) radio on their daily commute to work. >>

Mobile Marketing | April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone. >>

Advertising | April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. >>