BizReport : April 22, 2016 Archive

April 22, 2016 Archive

Trends & Ideas | April 22, 2016

Mobile to account for half of global games market revenues within 3 years

Newzoo's quarterly update for its Global Games Market Report reveals the expectation that mobile gaming will account for a larger share than PC gaming for the first time ever. >>

Social Marketing | April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. >>

Advertising | April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't require international travel this year. >>

Email Marketing | April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. >>

Ecommerce | April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not only browsing but buying through the channel. >>