BizReport : April 21, 2016 Archive

April 21, 2016 Archive

Search Marketing | April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. >>

Email Marketing | April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. >>

Social Marketing | April 21, 2016

Report: Social spend up 86%

The social spend is showing a marked increase over 2015, and it's no wonder: clicks from paid social ads increased 54% from Q1 2015 to Q1 2016. The overall rise is social spending (86% YoY) is credited to the rise in the overall mobile spend, according to experts. >>

Advertising | April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending will increase to at least $600 billion this year. >>

Advertising | April 21, 2016

Ad Roundup: Tools for mobile, omnichannel engagement

In today's advertising roundup, two new releases into the online space should give brands more options for customer engagement. >>