April 20, 2016 Archive

Ecommerce | April 20, 2016

Report: Mobile fraud big issue for retailers

New data has been released from Kount that indicates that although retailers are award of mobile fraud in general, they aren't certain if their business has a mobile fraud problem. >>

Mobile Marketing | April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are 'more convenient' to their schedules. >>

Advertising | April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. >>

Mobile Marketing | April 20, 2016

Mobile ticketing volume to double by 2020

The number of tickets purchased via mobile will more than double by 2020, according to the latest figures published by Juniper Research. >>

Trends & Ideas | April 20, 2016

Number of Messenger and WhatsApp messages overshadows SMS

Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. >>

Trends & Ideas | April 20, 2016

eSports: Not just about guys

A new report from PwC suggests that in the burgeoning new arena of eSports, the percentage of women involved is slightly higher than men. >>

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