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BizReport : April 18, 2016 Archive

April 18, 2016 Archive

Advertising | April 18, 2016

Report: 40% would pay to remove ads

Consumers finding ways to get around advertisements is not new, but new technology is making it simpler, and could change the way business is done online sooner rather than later. That's the takeaway from a new Accenture report which indicates nearly half (40%) of consumers would pay to have fewer ad interruptions. >>

Social Marketing | April 18, 2016

Millennials need you to comment on their vacation photos

When Millennials go on vacation you can be sure they will post photos of their experience to social media. New research from Expedia reveals that it is important to them that those posts generate attention. >>

Social Marketing | April 18, 2016

Social media 'slacktivism' generates many shares but few dollars

Charitable campaigns on social media may "click" with people, and prompt them to get involved and share, but do people actually put their hands in their wallets? New research from Johns Hopkins University reveals that people do not always put their money where their mouse is. >>

Advertising | April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. >>



Advertising | April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. >>

Loyalty Marketing | April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. >>