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BizReport : April 14, 2016 Archive

April 14, 2016 Archive

Advertising | April 14, 2016

Ad Roundup: Platforms set personalization as goal

In today's advertising roundup, three releases to the online space that should help retailers and brands up their personalization and targeting games. >>

Email Marketing | April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a 'good' email reputation is no longer enough. >>

Email Marketing | April 14, 2016

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. >>

Ecommerce | April 14, 2016

Reports: Consumers shop for everything online

Forget stores, more and more shoppers are buying online - and not just for digital content or cheap designer goods. Two new studies are outlining the trends that are hitting not only retailers but grocers. >>

Ecommerce | April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. >>