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BizReport : April 13, 2016 Archive

April 13, 2016 Archive

Advertising | April 13, 2016

Ad Roundup: Location, data key to platforms

In today's advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. >>

Ecommerce | April 13, 2016

44% of top international retailers fail to offer iPhone app

Consumers are increasingly using mobile and apps to browse retailers and make purchases, yet according to research from Episerver, nearly half of top international retailers still do not offer an iPhone app. >>

Mobile Marketing | April 13, 2016

Dedicated mobile websites slowing browsing experience

Many of Britain's top retailers continue to rely on redirects from websites to a mobile version instead of employing responsive design, according to new research from website performance firm NCC Group. >>

Ecommerce | April 13, 2016

Study: New vs. Returning - Which customer is stronger

There is a lot to be said for the returning customer. Returning customers show loyalty by coming back to a store to shop, returning shoppers spend more because of all those visits, and returning shoppers may tell friends about their experiences. But, don't count out new shoppers. >>

Ecommerce | April 13, 2016

Study: Subscription economy to skyrocket

Over the next four years, marketers can expect a sharp uptick in subscriptions. That's the word from a new MGI Research report which suggests the subscription economy could push past the $100 billion mark by 2020. Researchers believe about 20% of Fortune 1000 brands will adopt subscription tools. >>

Mobile Marketing | April 13, 2016

Travel website traffic increasingly from mobile

Mobile is increasingly being used by consumers for retail browsing and purchasing, and the same goes for travel. According to a new study from Business Insider, the majority of travel websites are now seeing mobile account for more than half of all visits. >>