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BizReport : April 12, 2016 Archive

April 12, 2016 Archive

Search Marketing | April 12, 2016

Report: US paid search spend down YoY

For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame the drop on mobile CPCs and unsteady financial markets. >>

Advertising | April 12, 2016

Study: People-based ad spend increasing

Based on consumer response rates, advertisers are increasing their people-based spending. That's the takeaway from new Econsultancy and Signal research, which shows most (92%) of media buyers and their clients are increasing their spend in that area. >>

Advertising | April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. >>

Mobile Marketing | April 12, 2016

Mobile shoppers that log-in spend more than guests

Logged-in mobile shoppers spend more than guests, according to new research from mobile optimization firm Moovweb, and PayPal may not be the user-friendly mobile payment method of choice it used to be. >>



Advertising | April 12, 2016

63% of mobile display ads will be native by 2020

New research conducted by global business analysts IHS, commissioned by Facebook's Audience Network, reveals native advertising's impressive growth and how today's most successful mobile marketers have already made the switch. >>