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BizReport : April 11, 2016 Archive

April 11, 2016 Archive

Email Marketing | April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal that brands need to update how they're communicating through email. >>

Advertising | April 11, 2016

Brands: How to avoid customer service sabotage

Last week, our expert showed how brands are sabotaging customer service agents before those agents ever speak to a customer. Now, here's how brands can avoid customer service sabotage. >>

Mobile Marketing | April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into physical stores. >>

Trends & Ideas | April 11, 2016

31% of UK consumers do not trust contactless payment technology

Consumers in the UK, particularly those among older age groups, are not using contactless payment technology because they do not trust it, according to a new survey from business intelligence consultants Future Thinking. >>



Trends & Ideas | April 11, 2016

21% globally have concerns that IoT machines will take over the world

In a global study, trust-related issues were found to be at the forefront of consumers' minds when considering the future of a connected world with the Internet of Things. >>