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BizReport : April 7, 2016 Archive

April 7, 2016 Archive

Trends & Ideas | April 07, 2016

eSports drive 21% of viewership on Twitch

Is Twitch driving eSports, or is eSports driving Twitch? New research from games, eSports and mobile intelligence firm Newzoo suggests the latter is true. Either way, eSports is a fast-growing entertainment category that is set to see significant growth over the coming years. >>

Mobile Marketing | April 07, 2016

Mobile food coupon users have a taste for brand variety

A well-executed mobile food coupon strategy could convince consumers to ditch your competitors' brands, according to new research from GfK MRI. >>

Social Marketing | April 07, 2016

What is the ideal length of a social media post?

With attention spans shortening and time being divided between several devices, what is the ideal word count for social media posts? Express Writers has an answer. >>

Advertising | April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. >>



Advertising | April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. >>

Advertising | April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content is performing. >>