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BizReport : April 6, 2016 Archive

April 6, 2016 Archive

Advertising | April 06, 2016

Survey: Millennial men want convenience, women want personalization

Cracking the Millennial demographic isn't as simple as many marketers might think. Because these consumers grew up using technology, many mistakenly believe both male and female millennials act or want the same things from brands. Not so finds one new report. >>

Advertising | April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. >>

Internet | April 06, 2016

Hackers offering customer support and loyalty schemes

They are in demand, offer customer support and service guarantees and even discounts for frequent customers. They are marketing savvy and they are hackers. >>

Advertising | April 06, 2016

CMA contacts marketers warning against undisclosed advertising

The Competition and Markets Authority in the UK has approached marketing companies, businesses that use marketing companies and publishers to warn them of the consequences of inadequate labeling of paid promotions. >>



Trends & Ideas | April 06, 2016

eSports prime arenas for games marketers

New data on the gaming industry shows the influence that eSports has on purchase decisions, and how the games being played influence eSports viewing. >>

Mobile Marketing | April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. >>