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BizReport : April 5, 2016 Archive

April 5, 2016 Archive

Mobile Marketing | April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. >>

Trends & Ideas | April 05, 2016

Consumers happier with wearable devices than with associated apps

As a new owner of a Fitbit Blaze a new report from Argus Insights caught my eye. They have found that consumers are much happier with their wearable devices than they are with the apps associated with them. >>

Blogs & Content | April 05, 2016

Parents turning to trend-setting bloggers, vloggers for children's fashion

Recent reports reveal that celebrity endorsements are not the powerful persuaders of purchase decisions once imagined. Instead, online influencers such as bloggers, vloggers, and even Instagrammers are the ones turning heads and, as Rakuten Marketing has found, that is even true when it comes to children's fashion. >>

Advertising | April 05, 2016

DataXu report reveals high levels of ad fraud in auto and CPG sectors

A new report from programmatic marketing software firm DataXu reveals the full extent of ad fraud in the industry. >>

Social Marketing | April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One expert explains. >>

Advertising | April 05, 2016

Reports: Baseball vs. Basketball - which has more pull?

Which sports fans have more engagement with their games of choice? Two new studies break fans down. >>